AdTriba vs Goodly

AdTriba

AdTriba
AdTriba

Simple Cross-Channel Marketing Management

AdTriba is the simplest way for digital advertisers to get an accurate view of their cross-channel digital marketing performance, without having to resort to antiquated Last-Click and other static attribution models. It tracks all-digital campaign touches, from a holistic and cross-channel perspective. With this tracking data and through advanced machine learning algorithms the actual performance of each channel and campaign is calculated. This data-driven attribution allows for cross-channel optimization of marketing ROI.

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Goodly

Goodly
Goodly

Student loan debt repayment as an employee benefit

Goodly makes it easy for companies to offer student loan repayment as an employee benefit. Their platform is the first to allow employers to make monthly payments, integrated with their payroll, directly to employees’ student debt. Companies are finding it increasingly essential to offer student loan benefits as an incentive for recruiting and retaining top employees – in particular to retain underrepresented employees, who carry an outsized percentage of overall student debt. Student loan benefits rank as the most desirable employee benefit for millennial and gen z employees.

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