Appsedia vs MARG Business Transformation



Appsedia is a web-based analytics tool that turns social chatter into actionable insights.

We realized that there was a gap between what customers were looking for and the information they were actually getting from their apps. Our team decided to start building an app that would solve these problems and provide the right solutions.

Our core principles:

- Our vision and goal for Appsedia is Quality over Quantity. That's why we slowly grow our internal app library to ensure a high-quality result for our machine learning models.
- We strongly believe that happier customers equals more growth and revenue for our clients. By providing knowledge to our customers, they can invest their money in other areas to grow faster.
- Our philosophy is Your Success is our Success. Appsedia grows and becomes more accurate over time, which in turn helps our clients become even more successful.

One of our two main focuses at Appsedia is to better understand the app market. Knowing which apps users like, dislike, or generally show high interest in can be an important metric for any business decision. Appsedia measures several key metrics from app reviews and from the social media platforms, Twitter and Reddit. We turn these key metrics into our Social Health Score which can be further filtered and broken down.

In addition, the app analysis gives our clients a complete understanding of what is happening with their selected app and can compare it to up to 4 other apps on the market. Appsedia gives our customers the ability to perform app analytics that are normally only available to companies with their own data science team, giving them a competitive advantage.

Appsedia runs on the basis of two core functionalities:

1. Sentiment Analysis gives you the ability to know if your users are talking positively or negatively about an app. Understanding this and being able to dive deeper into each of these reviews opens up a whole new and deeper understanding of how an app is received in the market.

2. Natural Language Processing is a very complex challenge that Appsedia has to overcome. To match our customers' opinions and feelings about a review, they have the ability to delete, add, or change the sentiment and topic classification. Appsedia's machine learning algorithm learns about these changes over time to adjust newly incoming reviews and produce more accurate results.

Appsedia comes with a 14-day free trial, and no credit card is required.

Location: Vancouver, Canada

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MARG Business Transformation

MARG Business Transformation
MARG Business Transformation

India's Leading Training & Consulting Firm | Marg Business Transformation

MARG Business Transformations, established in 2007 is a training and consulting firm headquartered at Bangalore (India) and the only global authorized affiliate for Prosci in India.

MARG has an impeccable record of 500+ satisfied clients and more than 1,50,000 trained professionals. We are the ultimate choice for people seeking real transformation. Over a decade of acute expertise and rich experience has made MARG an absolute benchmark in corporate training and soft skills development solutions. Our proven methodology creates impactful leaders, impressive presenters, dynamic professionals, confident individuals and in turn empowered organizations.

MARG being the only authorized affiliate for Prosci in India has also helped several organizations under various domains like IT, manufacturing, BFSI, services and FMCG, to increase enterprise change capabilities by majorly focusing on the people side of change. MARG is your best partner in change, helping in both emotional and behavioural shifts of people to make your change initiatives successful.

Our leadership development programs help you not only to uncover the hidden potential in yourself but also dig out the best in others. MARG creates effective leaders who are prepared to face any unforeseen situations and build a positive environment that inspires the team members to contribute their best. Learn and grow with the best trainers in the market who guide people via in-house customized training solutions as well as external Workshops.

MARG is also accredited to Human Synergistics for Organizational culture assessment and Emergenetics for Employee and Team profiling and aids in various other soft skill development to drive the leader in you. We work endlessly to make your story a success thereby adding another feather in our cap.

Location: Bangalore, India

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