Blue Green Analytics vs Pinipa

Visually map website behavior—from visit to conversion.

Blue Green Analytics is an easy-to-use customer journey mapping tool that helps you understand your visitors’ web journeys, identify drop-off points in your experiences, and pinpoint where improvements can be made to maximize conversion.

How it works:
- Deploy the Blue Green Analytics script on your website.
- Blue Green Analytics will gather visitor and web behavior data.
- Simply, select a starting-point (let’s say your homepage) and an end-point (how about a thank you page) and Blue Green Analytics will instantly (and visually!) display all the paths visitors took in between the two points, where they dropped-off, and which pages are the weak points in your funnel!

About us:
We are a small, dedicated team, passionate about improving the web analytics experience. Tired of being confused and disappointed by GA’s behavior flows and overall experience? So were we. That’s why we worked tirelessly to produce this: an intuitive visual-first analytics tool.

Location: Cambridge, United States

Collaboration platform for business transformation and change

Pinipa is a collaboration platform for business transformation and change. We help medium and large enterprises transform better, faster, cheaper by engaging employees to shape and deliver change using crowdsourcing principles.

The pace of change has increased, competition has intensified, and business models are being disrupted. Yet, the way we manage change hasn’t fundamentally changed for 20 yrs.
Traditional approaches take a long time as they are managed manually; are expensive because they are often consultant-led; and usually fail due to poor engagement of employees.

Pinipa is a digital platform that makes employee engagement the core of business transformation by following three simple steps
1. Where : Define business goals and success criteria
2. What : Crowdsource ideas and create projects
3. How : Co-deliver projects and measure results

This is additionally supported by automated project management and reporting.
It has enterprise-grade security and APIs, which can be customised to requirements.

Companies that use Pinipa to deliver business transformation see up to 66% reduction in time and 85% reduction in cost compared to traditional approaches.

Pinipa has customers in government, private sector and financial services across the UK, Europe and Australia.