Bookaxe vs Measured

Bookaxe

Bookaxe
Bookaxe

Bookaxe uses machine learning to provide extremely precise book recommendations and connect likeminded readers.

Bookaxe uses machine learning to solve serious points of pain for both readers and publishers in a way that's completely unique.. We produce radically different metadata about the content of novels and use it to better match readers to books that suit their taste, as well as present them with the views of likeminded readers higher than those whose tastes differ. This has created a dramatically new way for publishers to research and validate their markets on a book-by-book basis. The insights we provide will allow the industry to consistently deliver extremely targeted, highly effective marketing campaigns for the first time.

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Measured

Measured
Measured

Help brands grow by measuring incremental media contribution to performance through experimentation, adaptable technology and actionable insights.

Measured helps brands grow by measuring incremental media contribution to desired performance results. Through a transparent experimentation approach that is always learning, Measured delivers ongoing actionable insights for marketers to increase efficiency and scale media for maximum growth. Experiments are powered by Measured’s privacy compliant Marketing Data Warehouse, which is purpose-built for analytics with data the customer owns. Since being founded in early 2017, Measured customers, including brands like Calvin Klein, Drizly, FabFitFun, and Johnny Was have experienced 30% efficiency gains on average. For more information, visit www.measured.com.

Location: Santa Monica, United States

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