bookGUTS vs PersonaBold

Business book summaries in highly visual multimedia formats.

bookGUTS keeps you up to date with the current knowledge that shape our world today by distilling trends, thoughts and ideas captured by authors in remarkable books and offering them to you in fun, highly visual and bite-sized formats that fit today’s learning style and lifestyle. Amazing nuggets of knowledge are delivered to you as book summaries in multimedia formats; 6-page pdfs, audios, videos, mind-maps, kindle, kobo and nook formats as well as engaging visuals, sketchnotes and infographics!

Build online visual, interactive buyer personas of your target audience to build stronger marketing, sales & recruitment.

We are strong believers that knowing your audience inside and out leads to significantly better marketing and sales. Personas should be used when choosing what channels to promote on, creating messaging or designs, choosing content topics or as references for the development of proposals.

There are many uses, but not knowing your target audiences well isn’t a good option. Motivations, pains, drivers, channels and more to create smarter marketing campaigns and help sales teams stay aligned.