Books & Ballads vs Branch Metrics

The Chanel of Casual Wear- quirky, original fashion.

Books & Ballads is an online fashion brand that creates ‘happy fashion’. With a focus on quirky, casual clothing, Books & Ballads brings original designs to customers at a price tag of $29-$99. The brand aims to redefine casual chic through its unique design aesthetic and seasonal collections.

Branch helps mobile apps growth with deep links that power referral systems, sharing links, and invites with full attribution and analytics.

Branch provides a universal deep link that works across any channel or deep linking platform and allows app developers to share the content in their app and measure organic attribution.