AlterMobili vs Boost The News

ALMO - Drive smarter and neutralize your carbon footprint.

Stress, costs, noise and CO2 emissions, finding a parking space is a misery in our cities. We want to change that. Together with the motorists and with the help of the local authorities, we have set ourselves the goal of reducing the traffic searching for parking spaces. To achieve this, we are networking vehicles of all ages and types into a Connected Cars community.

Our solution, which is based on our smartphone app ALMO, automatically recognizes when a user of the app parks and shares this parking space with all other ALMO users. And most importantly, we recognize when this parking space will only become free in 60 seconds.

To promote sustainability we are now launching a new version of the app, where we will motivate drivers to switch to alternative means of transport and reduce their carbon footprint.

Location: Munich, Germany

Promote the right content to the right audience.

Boost the News is a content retargeting platform that enables publishers and brands to cooperate in promoting content. Publishers share their articles with relevant brands using the Boost the News platform. Brands then have the possibility to promote the articles through retargeted online ads.

Boost the News has unique features for two main types of users:

Online publishers come to Boost the News for a new tool to increase traffic and monetize content. They receive a platform that enables them to share their articles with relevant brands (for example, brands that are mentioned in a given article), who then promote the articles.

Through this cooperation with brands, publishers increase their website traffic and ensure their articles are read by as many people as possible. They also monetize content, as for every promoted article they gain revenues.

Brands, on the other hand, see in Boost the News an opportunity to increase the readership of their branded content. They get a platform that enables them to receive articles from publishers, launch retargeted online ad campaign according to the desired duration and budget, and monitor and measure the performance of the ads.

This way, they get more brand visibility and make sure that articles about their brand do not pass unnoticed. They enhance the efficiency of their content marketing efforts with the accuracy of retargeted ads.