Boost The News vs Masterworks.io

Promote the right content to the right audience.

Boost the News is a content retargeting platform that enables publishers and brands to cooperate in promoting content. Publishers share their articles with relevant brands using the Boost the News platform. Brands then have the possibility to promote the articles through retargeted online ads.

Boost the News has unique features for two main types of users:

Online publishers come to Boost the News for a new tool to increase traffic and monetize content. They receive a platform that enables them to share their articles with relevant brands (for example, brands that are mentioned in a given article), who then promote the articles.

Through this cooperation with brands, publishers increase their website traffic and ensure their articles are read by as many people as possible. They also monetize content, as for every promoted article they gain revenues.

Brands, on the other hand, see in Boost the News an opportunity to increase the readership of their branded content. They get a platform that enables them to receive articles from publishers, launch retargeted online ad campaign according to the desired duration and budget, and monitor and measure the performance of the ads.

This way, they get more brand visibility and make sure that articles about their brand do not pass unnoticed. They enhance the efficiency of their content marketing efforts with the accuracy of retargeted ads.

Invest in the world’s most valuable paintings.

For the first time ever, Masterworks.io is allowing investors to buy and
trade shares in great works of art.

Blue-chip fine art has been a superior risk-adjusted asset class for decades, outperforming the S&P 500 by 250% since the year 2000 with low degrees of volatility. However, these great works of art generally cost more than $2 million per painting, making them available only to the ultra- wealthy.

Masterworks takes balance sheet risk to purchase great works of art by collaborating with Christies, Sothebys, and Phillips. After purchasing a painting, we place it in an LLC and file it with the SEC to go public. This allows institutions, accredited and non-accredited investors to purchase shares of multi-million dollar, investment grade artwork.

Through the development of a trading platform that we plan to release in 2019, investors will be able to buy and trade shares in works of art just as they would with companies on the stock market.

Location: New York, United States