Boost The News vs Natify

Promote the right content to the right audience.

Boost the News is a content retargeting platform that enables publishers and brands to cooperate in promoting content. Publishers share their articles with relevant brands using the Boost the News platform. Brands then have the possibility to promote the articles through retargeted online ads.

Boost the News has unique features for two main types of users:

Online publishers come to Boost the News for a new tool to increase traffic and monetize content. They receive a platform that enables them to share their articles with relevant brands (for example, brands that are mentioned in a given article), who then promote the articles.

Through this cooperation with brands, publishers increase their website traffic and ensure their articles are read by as many people as possible. They also monetize content, as for every promoted article they gain revenues.

Brands, on the other hand, see in Boost the News an opportunity to increase the readership of their branded content. They get a platform that enables them to receive articles from publishers, launch retargeted online ad campaign according to the desired duration and budget, and monitor and measure the performance of the ads.

This way, they get more brand visibility and make sure that articles about their brand do not pass unnoticed. They enhance the efficiency of their content marketing efforts with the accuracy of retargeted ads.

Natify is a B2B paid media platform for account based marketing with programmatic content. The biggest problem with online marketing for B2B today is the fact that the major paid media platforms are r

Natify is a global B2B enterprise paid media platform that allows account based marketing with programmatic content.

Natify's innovative technology multiplies the amount of content touchpoints with your identified accounts. We expand your content reach to various buyer personas within the organisation and deepen engagement level of key decision makers.