Capbase vs Digital Marketing Canvas

Capbase

Capbase
Capbase

Everything you need to start your company, issue equity & raise funds

Founders use Capbase to incorporate their startups, issue equity, raise funds from investors, manage their cap tables & keep their companies compliant. We charge early stage startups $999 / year for our software.

Location: San Francisco, United States

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Digital Marketing Canvas

Digital Marketing Canvas
Digital Marketing Canvas

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

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