CityFALCON vs Digital Marketing Canvas

CityFALCON

CityFALCON
CityFALCON

Democratising access to financial news

CityFALCON creates a level-playing field in financial news for ALL investors. We source and collate financial big data, and then using the power of social media and crowd curation, provide a comprehensive and timely resource for investors.

We believe access to this data should be available to all who need it, not simply the institutions that can afford it. This is why CityFALCON is completely FREE for retail investors; we make money from business solutions.

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Digital Marketing Canvas

Digital Marketing Canvas
Digital Marketing Canvas

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

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