Club Walrus vs Digital Marketing Canvas

Mobile banking for Teenagers in India

Walrus is a neobank ( modern digital-only bank ) for teenagers in India. Although teenagers in India are quite tech-savvy and want to be independent, there isn't any good banking/payments solution targeting this segment as their primary customer. Walrus is building the next-generation banking and rewards platform for the 100 million teenagers in India with the objective of giving them financial freedom and teaching them good money habits.

Location: Bengaluru, India

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium