Craft vs Effie

Rapidly growing tool for Product Management

Discover your ideas, Define your features, Plan your roadmap, Manage your team’s workflows, Share with anyone. Be a better Product Manager with Craft!

Effie is a light, clean, yet powerful markup-based writing and mind-mapping software that works on Windows, Mac and iOS.

# Make ideas happen

Ideas are just the first step. The hard part is what follows. How to seize the aha moments, fill the gap between your vision and reality, and, more importantly, how to make your ideas happen.
Luckily, Effie will help with the hard part.

## Unblock your creativity and productivity

Focus is the key to good writing. So Effie cuts out distractions with its minimal interface. No bells and whistles. It’s just you, your thoughts, and the words on the page.

## Turn your writing into what you wanted

Your brain likes associations. So to turn your great ideas and thoughts into brilliant writing, you need to visualize them, keep them organized, and find logical connections. That's why you can create mind maps in Effie even when writing. With the mind mapping feature, we help to bring your ideas to life.

## Markup formatting and mind mapping, two is better than one

Whether you’re already writing or planning to write, Effie is ready to help. With just one click, you can switch from a mind map to an editor. All changes are automatically synced.

## Work on all your devices

Wherever you are and whatever device you have, Effie is there for you whenever your inspiration strikes. She works on Windows, Mac, iPhone, and iPad. She also syncs between all your devices in real-time. So when another idea hits, note it down with whatever device you have on hand, so you'll have easy access to it when you're back at your desk.

## We care deeply about your privacy and data security

All your work in Effie is encrypted with your unique key. In other words, no one has access to what you write. So no targeted ads, no intelligent recommendations, nothing. Your data is safe with us.

## You focus on your thoughts, Effie helps with the rest

Effie has what you need to start writing and keep writing. Her simple Markdown-based editor allows you to mark your headlines, important text, comments and more, so you can finish your work without having to lift a finger from your keyboard.

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Features:

+ All your work is in one place and within reach. So there’s no confusing file management.
+ Autosave and sync all your work in the cloud, so you can access anything from anywhere.
+ An immersive writing environment to keep you away from distractions.
+ One tap to convert an unordered list into a mind map, and vice versa.
+ Edits on the unordered list will be synced with a mind map, saving you from jumping the hoops from one app to another.
+ Flexible export to a PDF, DOCX, Markdown, EffieSheet, and JPEG file, which looks awesome when checked on the phone.
+ Simplified markup language allows you to finish your writing without even lifting your fingers away from the keyboard.
+ Markup Insight panel woken by a “/” makes it much easier to use the markup language.
+ You can choose to write in the dark or light theme, whichever drives your creativity and productivity.
+ Different styles are available for your mind maps: Fishbones, Logic Chart, Matrix, Timeline, and Org Chart.
+ Built with native codes, so it occupies less system resources than you'd think.

Location: Singapore, Singapore