CrowdReviews.com vs Digital Marketing Canvas

A buyer's guide based on user reviews.

CrowdReviews.com is the first buyer's guide on products and services based on user reviews.

When you're looking for a great restaurant to go to, your first thought is to go to Yelp to find one. When looking for a hotel, your first thought is to go to TripAdvisor to find one. However, where do you go when you are looking for a great web designer, an SEO agency, a credit card processing company, or CRM software?

There is no solid experience yet for the B2B and software industry where the companies are ranked based on customer reviews.

CrowdReviews.com aims to solve that problem.

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium