Digital Marketing Canvas vs Inc91 Media

Digital Marketing Canvas

Digital Marketing Canvas
Digital Marketing Canvas

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

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Inc91 Media

Inc91 Media
Inc91 Media

We work with the greatest Startup founders of our country and worldwide

INC91 is an independently published global media and education company for Startups and Entrepreneurs. INC91 empowers, connects & grows the Indian Startup by providing a deep understanding of the startup ecosystem through data-backed news and analysis.
We work with the greatest Startup founders of our time, distilling their lessons into blogs, Articles podcasts, magazines, books, and courses. We’re about actionable advice, and real-life case studies not theory. About practitioners, not gurus.

Location: Delhi, India

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