Digital Marketing Canvas vs Intutel

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

Intutel is a market intelligence cloud to help brands/ marketers / market research companies to analyse a brand's overall online presence.

Intutel Social Media Analytics helps analyze and gain insights across Facebook, Twitter, Instagram and Youtube. You can understand how your audience engages with your content by measuring the effectiveness of your content strategy and of your competitors.