Eltoro.com vs Martini Tag Insights

Surface your digital ads on every computer at a specific location using only its physical mailing address.

By mapping over 160 million home and business IP addresses in the United States back to their corresponding physical mailing address, Eltoro.com can surface online display ads to almost any household or business using IP targeting technology.

Easily tag your content using AI, then analyse the subject matter that is of most interest to your users.

Martini Tag Insights helps you write and brief better content subject matter in two steps:

1. AUTOMATICALLY TAG YOUR CONTENT
Using natural language processing, Martini Tag Insights will scan through your post title and content and then suggest tags based around the subject matter. In particular, it will focus on people, companies, organisations and things, as well as the general theme of the content.

You’ll then be able to either accept the tag suggestions or edit them to make them perfect.

Now, every time a user visits your tagged blog post, Martini Tag Insights will record a visit to content with those tags.

2. ANALYSE YOUR CONTENT
As tags represent subject matter and things that your content is about, data from hits to each individual tag will then be analysed and will then show you what individual tags are the most popular amongst your readers.

From the Martini Tag Insights menu, you’ll be able to access your analytics to see what tags are more popular on your site and how often they receive traffic.

Then, once you apply filtering to your data, you’ll be able to see content opportunities within your data, like what tagged content work well together, what hasn’t worked well together, what tagged content is currently.

Location: London, United Kingdom