GLIDR vs Indicative

Build better products.

GLIDR is a product discovery and validation platform built to help your team 1) build a shared understanding of customer needs, 2) prioritize what to build, 3) calibrate your go-to-market strategy, and 4) make smarter decisions across your innovation portfolio.

In 2012, co-founders Jim Hornthal and Steve Blank discovered the need for software to power the National Science Foundation’s I-CORPS Program. Since then, we've built on our initial MVP and GLIDR is now a leading product discovery and innovation management tool.

Our mission: Accelerate the future by empowering product managers, entrepreneurs and innovators of all types with the tools they need to achieve their goals.

Customer analytics, free from limits

Analytics that tell you how to grow your business.

Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer touchpoints, synthesizes them into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products.

Indicative integrates all sources of behavioral data together (e.g. websites, mobile apps, marketing automation, CRM, help desk, etc), and enables complex data analysis without any SQL or coding knowledge, making it easy to use.
Indicative is the leading customer analytics tool for three key reasons: data warehouse integrations, multi-path funnel analysis, and 1 billion user actions/events per month. That's right, 1 billion user actions/events per month, even on our Free plan.

Location: New York, United States