GLIDR vs Traceroll

Build better products.

GLIDR is a product discovery and validation platform built to help your team 1) build a shared understanding of customer needs, 2) prioritize what to build, 3) calibrate your go-to-market strategy, and 4) make smarter decisions across your innovation portfolio.

In 2012, co-founders Jim Hornthal and Steve Blank discovered the need for software to power the National Science Foundation’s I-CORPS Program. Since then, we've built on our initial MVP and GLIDR is now a leading product discovery and innovation management tool.

Our mission: Accelerate the future by empowering product managers, entrepreneurs and innovators of all types with the tools they need to achieve their goals.

The creative social space of the internet

Traceroll is a creative social platform for everyone to share their stories and ideas on infinite canvases. We think online social communication should be done in collaborative ways, with drawings and photos mixed together on a flexible user interface where people can truly show off their creativity.