GoPlay Cosmetics vs To Wear With

Hyper-personalised makeup, on-demand

GoPlay Cosmetics is a beauty tech startup that offers instant access to hyper-personalized, reusable color cosmetics to makeup users around the world. Our AI-based personalization app acts as your personal stylist that recommends looks and color for your exact skin profile, and our fuss-free DIY products enable you to create any of these looks instantly in a sustainable way. We're making personalized makeup affordable and accessible to all.

Location: Circular Road, Singapore

To Wear With is an online styling platform that brings you outfit ideas that you can shop in real time!

To Wear With is an online styling platform built around real-time shopping. To Wear With curates content from fashion bloggers around the world to show you looks that you can style and shop. Whether you’re an expecting mama-to-be or a #girlboss headed into the office – we have looks for every occassion and life stage.

UPLOAD: Any one can share their take on style! Show off your style by uploading your looks and sharing with the community.
SAVE: Never forget where you saw it! Create a closet to save the look.
LIKE: Give a look some love and come back later to see it in your favorites.
SHARE: Recommend a look to a friend! Send or share a look across Facebook or Twitter.
SHOP: Shop your favorite looks in real time!

To Wear With is the next evolution of styling and personalized shopping.