Latana vs myPFS

Smarter Tools. Better Marketing Decisions.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

Use Latana to:

Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World
Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Location: Berlin, Germany

Create, store, share & manage your Personal Financial Statement (PFS) online.

Your Personal Financial Statement (PFS) Manager. myPFS has been developed by finance professionals that understand the importance of personal finance. myPFS helps you create, store, & share your Personal Financial Statement (PFS). myPFS is easy to use & walks you through step by step to help you create your PFS.

Data is always saved online
Your PFS can be accessed from anywhere from any device. You don't have to keep filling out PFS templates, spreadsheets, or PDF files!

Multiple Banks
Currently, you can specify for whom you are preparing the PFS, and their name will populate on the PFS. In the future, our system will allow you to populate PFS files from different banks.

Location: Arkansas, USA