Latana vs Product HQ

Smarter Tools. Better Marketing Decisions.

Latana is an advanced brand tracker for fast-growing consumer brands who want to make better marketing decisions.

Use Latana to:

Understand How Consumers Think and Feel About Your Brand
Measure the effectiveness of your marketing strategy by understanding consumer perception about your brand and how it changes over time. Choose from hundreds of standardized association metrics or create your own.

Get Insights on Your Target Audiences
Latana provides high-quality insights into your brand's most valuable customer groups. Our machine-learning technology provides the ability to zoom in on the audiences that drive your business.

Gain Access to Cutting-Edge Research Expertise
Get industry-leading analytics that drive your brand forward. Our team of experienced researchers provides end-to-end support, using tried and tested methodologies to ensure data you can trust.

Track Your Brand in Just One City or Across the World
Benefit from unlimited geographic granularity and scalability, enabling you to track brand performance anywhere from your local city to 100+ countries worldwide.

Location: Berlin, Germany

Product HQ gives product managers a single solution to recieve, manage and promote ideas into features that can be organized for the product roadmap.

One challenge all product managers face is to consolidate feedback from customers, team members and all stakeholders into a single location that they can review and promote into features. Product HQ solves this problem by providing product managers tools to get feedback from end users and team members into a single location that they can then use data points to promote the best ideas into features. Once a feature, they can use a different set of data points to promote the best features on to their product roadmap which can be organized into releases and shared with their customers and team to close the feedback loop and keep everyone informed.