BackendLab vs MARS

BackendLab allows you to build and host a fully featured web app backend in just minutes, without writing a single line of code

BackendLab provides an easy to use web interface which allows you to define data models and turns this into a cloud hosted database accessible through a REST API. A fully customisable user model lets you control authentication/permissions to these APIs with just a few clicks. Take your API to the next level by integrating to popular third party apps

Boost e-commerce conversions with minimum spend using AI

MARS enables marketers to send a fine-tuned discount to each customer to boost conversions from a budget, it uses AI to learn & adapt it's discount strategy based on the customers' behavior.
Ecommerce growth teams can now add a budget and a list of offers for a campaign audience and MARS will begin to recommend the right offer for each user based on their past and current behaviour.

The growth goals you can achieve with MARS today:
- Reduce Cart Abandonment
- Increase the number of Repeat Orders
- Increase Activation of New Users
- Increase Retention of Loyal Users

Location: San Francisco , United States