DOGPAK vs Martini Tag Insights

We design and sell unique outdoor K9 gear to make it easier for people to get outside and adventure with their pups.

We are a family-owned outdoor K9 gear and content company inspired by the nostalgia of my own personal travels around the globe with my pup Thunder. After 12 years, 46 States, 30 countries, and 2 transcontinental motorcycle rallies with old Thunder, I realized that my most endearing memories with my pup came from those unforgettable adventures we shared together—the kinds of journeys that don't always seem fun in the moment but have a tendency to shine in retrospect as we regale our friends over a campfire with stories that combine suspense and laughter, snorts and tears in equal parts—the kinds of memories built from a questionable unfolding of comedy and mishap, moonlit nights and misty mornings, missed switchbacks and rain soaked shoes, tall tales that grow in zeal and zest with each passing year and each retelling over a campfire on a mountain side somewhere beneath the stars. We are purveyors of type II fun and full-belly laughs on empty stomachs after long days and many miles. DOGPAK was inspired by the same kinds of adventures we hope to inspire in you. Our mission is to help other people develop the same kind of bond with their pups by making it easier to get outdoors together.

Location: Lauterbrunnen, Switzerland

Easily tag your content using AI, then analyse the subject matter that is of most interest to your users.

Martini Tag Insights helps you write and brief better content subject matter in two steps:

1. AUTOMATICALLY TAG YOUR CONTENT
Using natural language processing, Martini Tag Insights will scan through your post title and content and then suggest tags based around the subject matter. In particular, it will focus on people, companies, organisations and things, as well as the general theme of the content.

You’ll then be able to either accept the tag suggestions or edit them to make them perfect.

Now, every time a user visits your tagged blog post, Martini Tag Insights will record a visit to content with those tags.

2. ANALYSE YOUR CONTENT
As tags represent subject matter and things that your content is about, data from hits to each individual tag will then be analysed and will then show you what individual tags are the most popular amongst your readers.

From the Martini Tag Insights menu, you’ll be able to access your analytics to see what tags are more popular on your site and how often they receive traffic.

Then, once you apply filtering to your data, you’ll be able to see content opportunities within your data, like what tagged content work well together, what hasn’t worked well together, what tagged content is currently.

Location: London, United Kingdom