Measured vs Vuga

Help brands grow by measuring incremental media contribution to performance through experimentation, adaptable technology and actionable insights.

Measured helps brands grow by measuring incremental media contribution to desired performance results. Through a transparent experimentation approach that is always learning, Measured delivers ongoing actionable insights for marketers to increase efficiency and scale media for maximum growth. Experiments are powered by Measured’s privacy compliant Marketing Data Warehouse, which is purpose-built for analytics with data the customer owns. Since being founded in early 2017, Measured customers, including brands like Calvin Klein, Drizly, FabFitFun, and Johnny Was have experienced 30% efficiency gains on average. For more information, visit www.measured.com.

Location: Santa Monica, United States

Smart-Music discovery platform for African music

Vuga is an online music discovery and recommendation service that allows
user's to listen to African music as it may appeal to their mood or listening
preference. Music selection and delivery is made possible through our special
algorithm & semi-professional human data input.