Atomic Digital Marketing vs Mimpi Sleep

An industry disrupting Digital Marketing Agency

Atomic is a Digital Marketing Company in Cheshire, UK, on a mission to provide quality Digital Marketing Services to clients from around the globe. We specialise in Web Design, PPC, Social Media Marketing and SEO.

We deliver an affordable, personable, passionate & highly-tailored service to each and every one of our clients. We strongly believe that there’s no merit in a ‘one-size-fits-all’ approach to digital marketing.

Location: Warrington, United Kingdom

The mattress reinvented: a new technology, a new way of sleeping.

Sometimes the most disruptive innovation is wrapped around the most ordinary product. Mimpi, a Jakarta based (tech) startup who works with sleep, reinvented the mattress. The product, designed in Belgium and manufactured entirely in Indonesia, is made with a combination of latex foam, memory foam, high resilience foam and polyurethane foam. It compresses for shipping into a box and can be easily delivered into your house or apartment.

Interestingly, unlike other furniture companies and mattress brands who own their own offline stores, Mimpi sells its products exclusively online. With this method, Mimpi keeps the quality high and the prices affordable by cutting out the middleman. Based on Mimpi’s calculation, Mimpi sells mattresses at only a third of the usual price in offline stores.