Arara vs Nimi

Arara is the battery-free wheel-mounted bicycle lighting system.

Arara is the bicycle lighting system that will never need a battery. The wheel-mounted lights are powered by strong neodymium magnets. When a bike’s wheel starts to spin, the lights move past the magnets and the generated electric energy is stored in the capacitor. When it's charged, Arara lights up.

Arara makes a bike easily recognizable from every angle at night, is available in variety of colors, is water-resistant, lightweight, and works at temperatures down to -15 degrees F.

Choosing a name for your startup? Test it with actual people in 20+ countries to avoid hurting your brand!

Nimi is an online service for people who are choosing a name for a company, product, or brand. We help them avoid poor name choices than can hurt their business either at home or abroad, by finding how people across 20+ countries react to names.

In today's competitive globalized economy, weak brand names can lead to slow growth, brand damage, and even litigation. Starbucks named its new drink Cascara after a laxative, and Disney’s last movie Moana shares the name with an Italian porn star!

Our crowdsourced analysis of brand names prevents roadblocks like that. We deliver insights about linguistic, emotional, and competitive issues - helping founders succeed by making better, safer decisions about their startup brand identity.