GoPlay Cosmetics vs Patook

Hyper-personalised makeup, on-demand

GoPlay Cosmetics is a beauty tech startup that offers instant access to hyper-personalized, reusable color cosmetics to makeup users around the world. Our AI-based personalization app acts as your personal stylist that recommends looks and color for your exact skin profile, and our fuss-free DIY products enable you to create any of these looks instantly in a sustainable way. We're making personalized makeup affordable and accessible to all.

Location: Circular Road, Singapore

Beacon-based Friend Making and Community App

Patook is about meeting the people who are near you and who share similar interests, as well as connecting local communities together.

It is based around the concept of beacons. Users create beacons and everyone within those beacons can interact with everyone else. Beacons can be as wide as cities (e.g. the Seattle beacon) or as narrow as a small library. Discussions posted on beacons can be upvoted and the most popular discussions are shown higher.

Patook is foremost a friendship making service and nearly all interactions within the site are tailored towards making users get to know the people around them better while remaining safe. This includes a powerful point system which allows users to assign points to other user traits (for example, if they play the piano or like to ski).