Digital Marketing Canvas vs PlayerPlug

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

Sports Social Media Made Easy.

PlayerPlug provides a sports social media experience unlike any other, displaying social media posts from athletes, leagues, teams and media members, sourcing posts from Twitter, Reddit, Facebook, Instagram, YouTube and Snapchat: All without leaving the PlayerPlug platform.

The PlayerPlug application is available on iOS and Android platforms, as well as a fully interactive database/platform on desktop on our website.

All PlayerPlug feeds are able to be filtered by sport, team and player, allowing you to see what your favorite teams players are tweeting, get the latest news from top media members, view what is being posted on Instagram from the top athlete and team accounts, read what fans are saying on Reddit, and watch sports videos being posted on Youtube, in an extremely quick manner and all within one application.

Location: Portland, ME, United States