Founder's Road vs Primary

A free toolkit to plan, pitch and analyse the feedback on your next big business idea.

Founder’s Road is a guided process for validating a business idea - because your time is too valuable to be working on the wrong thing.

Our planning tool will help you create a digital one page business plan that can easily be shared with people for feedback. A real time dashboard will gather, analyse and collate all incoming feedback - helping you to understand the viability of your business model and refine it as a result.

All you need is a business idea, we help you do the rest.

Primary is a SaaS platform that allows businesses to design and specify software in a way that makes sense to technical people.

Primary helps you model your product or app into journeys and flows that owners, developers and designers can all understand – and bring to life. It supports team collaboration in real-time and brings the focus on to what matters.
Primary ensures your software build is aligned to business outcomes. Primary makes delivery of software more reliable by exposing the relative complexities early on and creating realistic expectations. Primary allows better cost control of software by creating a better understanding of scope and complexity.
Primary is a saas platform with free, professional and team tiers.

Location: Melbourne, Australia