Digital Marketing Canvas vs RadioCut

Practical guide to develop a strategy to accelerate business growth.

I’ve built the Digital Marketing Canvas (DMC) based on these observations. The tool started as a hack for my
personal use in developing digital strategies. I got inspired by the well known Business Model Canvas that is used to generate new business models ideas. That’s why the architecture looks really familiar. However the content and the outcome is different. The DMC has 11 buildings blocks related to the marketing fundamentals and the digital customer journey. In 2 years, the DMC has been used by thousands of companies, startups, consultants, entrepreneurs, universities, incubators,... There was a need for one common language when talking about building a digital marketing strategy.

Location: Liège, Belgium

All the radio to rewind, listen and share

RadioCut is a “crowdclipping” tool that lets users listen to previously aired radio shows, create audio cuts and share them.

Radiocut is a platform that allows you to listen to past radio shows and share audio segments. If you've heard something interesting and want to share it with others, you simply have to select the start and end of the segment and write a description.
This results in a vast archive of radiocuts, like Youtube is for videos, or Soundcloud for audio. The main difference with our platform is that there is no need to upload content; simply listen to what is already there, create your cut and share it!

RadioCut modernizes this century old form of media by making it possible to link, search, share and have on-demand access.

RadioCut has already revolutionized the way people listen to the radio in Argentina. Now it's available in the US with 50 (and growing!) radio stations to listen to, rewind and cut.