Project Hatch vs SADDL

For those who are thinking about starting a business

Project Hatch is a community site with a goal of featuring case studies from entrepreneurs who’ve created successful businesses and non-profits so aspiring founders can learn from them. In order to provide value we will focus on early stage growth and ask questions that reveal strategies you can use to grow your own company. “How did you get your first 3 sales?” “What was your first major obstacle and how did you overcome it?” “Why aren’t you 3X the size you are now?”

Location: London, United Kingdom

SADDL is a mobile application that combines fitness and skill-based gaming

SADDL is a mobile fitness application that combines the world of skill-based gaming with stationary exercise bikes—users can win prize money while getting fit. The application collects data from the bike via Bluetooth (power, cadence) and translates it to a racing environment on screen where users compete with one another from their respective locations. As fitness equipment has developed to become compatible with apps, the evolution of “connected” exercise experiences—to hardware and to community—has become possible. Initially available on the Keiser M3i and Echelon Smart Connect bike platforms, SADDL provides the users with a multitude of racing options: public racing competition, challenges with friends, and a training feature. In both challenges and public events, SADDL operates as an asynchronous racing platform to accommodate different time zones and varying fitness schedules.

Location: Vancouver, BC, Canada