FamePick vs Startup Science

FamePick, a venture backed Silicon Valley startup, is a data-driven marketplace with 1000+ real celebrities to help create genuine celebrity content on social media.

Our platform provides an industry-transforming alternative to the complicated and expensive celebrity endorsement world. We do this by streamlining the celebrity sourcing and selection process for brands, empowering them to search for and create marketing experiences that speak to their target audiences. Brands are granted access to the social profiles of real celebrities, and run their own influential sponsored ad campaigns from said profiles - this allows marketers to directly target all of a celebrity’s fans with authentic content that outperforms regular ads across major social media channels.

Giving founders an unfair advantage

To help startups design their success, 1 founder at a time.

Why? Because wealth inequality is directly tied to entrepreneurship. 95% of people who get out of check-to-check living do so by selling a business.

It started with researching why, how, and when startups fail. We did 1,200 interviews and spent months reading the research to understand the 90% failure rate. We learned that founders keep making the same mistakes and these mistakes can be avoided. And the problems that lead to these mistakes center around people, knowledge, and financial resources.

Accelerators are designed to help startups solve these problems. But only 2% of startups who apply, are accepted into accelerators. 60% of rejected founders “failed to complete the application due to lack of knowledge.” And 70% of those startups who are accepted, came through a referral. So if you don’t know the language or are not connected into the ecosystem already your chances are slim.

Location: Santa Cruz, United States