Startup Studio Playbook vs Vazoo

Your go-to guide to understand the venture studio approach and how you can use it to turn ideas into thriving ventures.

The Startup Studio Playbook is the first ever book written on venture studios. With in-depth case studies and a comprehensive framework to build your own studio.

Location: San Francisco, United States

Cart comparison shopping platform for beauty products

Vazoo is the first price comparison site especially for fragrances and cosmetics. Consumers can compare prices of all products offered by German online beauty stores like Douglas, Flaconi, and Amazon. Vazoo even finds the best merchant for multi-product shopping carts and prefills the selected cart on the merchant’s website, saving consumers a lot of time and money.

Until now, existing price comparison platforms like Idealo only find the lowest price offer for each item individually. It's impossible for them to find the lowest price merchant for a whole shopping cart, e. g. when you need five different products for your make-up.

The average basket in the cosmetics segment consists of four items making it the ideal choice for this kind of price comparison. Merchants offer widely known and identical products and large margins lead to significant price differences between merchants. Until now, customers saved an average of 24% on their shopping carts with Vazoo.