ErnestButler vs The Winnow System

Create impressive customer personas and make better product & marketing decisions

Create detailed customers personas!

Easily create and manage customers personas as detailed as you want with over 75 characteristics. Including specific parameters for B2B, e-commerce, gaming, offline, etc.

Must-have tool for marketers, designers, UX managers, product managers and agile engineering teams.

Technology to cut food waste in half

We believe that food is far too valuable to waste, and that technology can transform the way we use food.

Every year the UK hospitality sector wastes around £2.5bn worth of food. The modern commercial kitchen is an inefficient factory which is uneconomical and can waste as much as it generates in profit. This is a failure and we can do better. We believe that chefs deserve the information in an easily accessible way to make their kitchens more productive, freeing up time to focus on being creative with food.

We are Winnow. We develop innovative, accessible technology to empower people to get the most from their kitchens and reduce unnecessary wastage. We believe that what gets measured gets managed, and by using technology and information intelligently, kitchens can be made more efficient.