Measured vs The Winnow System

Help brands grow by measuring incremental media contribution to performance through experimentation, adaptable technology and actionable insights.

Measured helps brands grow by measuring incremental media contribution to desired performance results. Through a transparent experimentation approach that is always learning, Measured delivers ongoing actionable insights for marketers to increase efficiency and scale media for maximum growth. Experiments are powered by Measured’s privacy compliant Marketing Data Warehouse, which is purpose-built for analytics with data the customer owns. Since being founded in early 2017, Measured customers, including brands like Calvin Klein, Drizly, FabFitFun, and Johnny Was have experienced 30% efficiency gains on average. For more information, visit www.measured.com.

Location: Santa Monica, United States

Technology to cut food waste in half

We believe that food is far too valuable to waste, and that technology can transform the way we use food.

Every year the UK hospitality sector wastes around £2.5bn worth of food. The modern commercial kitchen is an inefficient factory which is uneconomical and can waste as much as it generates in profit. This is a failure and we can do better. We believe that chefs deserve the information in an easily accessible way to make their kitchens more productive, freeing up time to focus on being creative with food.

We are Winnow. We develop innovative, accessible technology to empower people to get the most from their kitchens and reduce unnecessary wastage. We believe that what gets measured gets managed, and by using technology and information intelligently, kitchens can be made more efficient.