Knoji vs TrekMarker

Knoji is an open product review platform where experts and consumers alike share reviews on the things we buy.

Consumers are losing trust in online reviews on sites like Amazon and Google. Knoji was created as an open space where experts and regular shoppers alike can share reviews on anything they buy. We make it easy to find, compare, and research products in a trusted environment where you can connect with like-minded shoppers, enthusiasts, and influencers. We're still in beta but growing quickly with over 5 million monthly shoppers.

Location: Los Angeles, United States

A simple tool to better understand your end users and reduce rework.

TrekMarker helps by using guided empathy questions to focus user research so that you can find the best qualitative insights.

It starts by creating simple user flows that take a few minutes, rather than hours. Then add your users’ emotional state to the journey to better see where the potential pain points are. Finally, send that journey to others for real-life feedback that generates invaluable insights.