Direct Software vs Victa

Direct Software

Direct Software
Direct Software

Direct Software is Europe's first email automation software which will use direct marketing to vastly increase sales whilst staying GDPR compliant.

Direct Software provides email marketing software with a built in GDPR compliance system. This is designed to drastically increase sales due to personalised automation of follow-up and prospecting. Currently Direct Software is the only application in the world which allows outbound marketing with GDPR compliance.

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Victa

Victa
Victa

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia

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