Mailody vs Victa

Mailody is a new email marketing analytics platform that lets you track, analyse and compare your competitors’ newsletter, promotional and transactional emails.

Through Mailody you can gain deep insights into your competitors’ email marketing campaigns and discover how they interact with their subscribers. Examine their marketing tactics, personalisation strategies, keep tabs on their promotions, and get inspired by the best email creative. Additionally, Mailody lets you compare your email data vs. your competitors or leading brands.

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia