Victa vs Windsor

Victa is the first gaming running app, maintaining user's journey to their results by merging fitness with an addictive game and NLP chatbot.

We are striving to drastically increase retention in fitness now and other healthtech domains in the future to make more people healthier. We do it via creating a sticky factor with a character and telling a great animated story where user participates via moving. We rely on several scientific approaches in the product such as the anchoring effect, compulsion loop and pseudo-set framing to impact retention. We are going to balance fitness and gamification allowing users to use Victa as a full-fledged fitness tracker, but simultaneously get more motivation.

Location: Yerevan, Armenia

Windsor helps E-commerce and DTC Brands send AI personalized videos to their customers

Windsor lets ecommerce stores send personalized videos to their customers using AI. Stay personal at scale. Recover more abandoned carts, improve customer loyalty, and drive more revenue with personal videos

Location: California, United States