GoPlay Cosmetics vs Wadav

Hyper-personalised makeup, on-demand

GoPlay Cosmetics is a beauty tech startup that offers instant access to hyper-personalized, reusable color cosmetics to makeup users around the world. Our AI-based personalization app acts as your personal stylist that recommends looks and color for your exact skin profile, and our fuss-free DIY products enable you to create any of these looks instantly in a sustainable way. We're making personalized makeup affordable and accessible to all.

Location: Circular Road, Singapore

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Location: Los Angeles, United States