PersonaDrive vs Yappee

Personas for Product Management

Streamlines the persona creation process, provides a structured persona framework to foster data consistency, gets personas out of static templates, and enables new collaboration opportunities between FTEs and 3rd party vendors.

Yappee is an exclusive network that leverages and rewards social influencers for connecting their friends with their favorite businesses.

Yappee is trying to fill a major gap that continues despite the success of daily deal and open review sites. We are bringing the off-line recommendation from a trusted friend to an easy, fun, and social experience online. You use Yappee to go to the friend who knows their food for a restaurant recommendation and to the friend who has the best fashion sense for a boutique recommendation. Only friends can see each other's favorites or access the exclusive offers from favorite businesses. There are benefits to who and what you know.