You definitely need a different startup marketing plan. The world has changed a bit. There are new businesses lined up with increased competition everywhere. The businesses need to be different as well as unique. However, the stress is upon the startup’s marketing plan.
The world will know your startup through your marketing and advertisement. The marketing plans are the earliest things to be concerned about your business. Even before your startup technical development plan.
You need to publish your work, advertise your products and promote your business. The business you are doing will for a particular type of users and consumers, so how they will get the idea that you exist. Your existence needs to be published, make available to ideas that has not been done before.
Here are 10 simple but effective ways that can help you make your startup marketing plan:
10. Position Yourself
Where do you actually exist? Your need proper strategic positioning of your business. There are various theories that have been used for positioning strategies. A startup business is positioned when it has to take actions for the startup marketing plans. The business must be launched properly telling the world that you exist. You must launch your products while targeting for proper customers. Your target market has to be considered first before you decide your next step.
Customers and Users
The startup marketing plans usually depend on the positioning exercise that makes your product and services to be considered in the best category. Who are your customers and what will be their privileges? You must know that who will buy your product. Why they buy them from you? This helps you to plan your startup marketing well.
9. Develop Your Brand
You need to develop your brand. A brand is everything these days. Your name, our logo, your aims, motifs and particular trademarks will help you able to become one of a different kind. A brand development is the most important need of a startup marketing plan.
Think out of the box
As a result, it will stand out of other products in the similar market and business. You must start your business like you are already a billionaire. Do not think small, thinking big will make you big one day ultimately. Your branding will be done for once; there will be no coming back or regretting later.
8. Be Available Online and Everywhere
When you are starting a brand, you must be available online and be eveywhere. In these years, when the world demands everything on the internet, you must not let go of yourself without being present on the Internet.
First of all, you are deciding for a startup marketing plan that you cannot just let go the Internet. You have to give information about your business, and your brand on the Internet as in this digital world. The targeted customers or your business users will find you on the Internet first. If you are available, it’s good. Otherwise, your market will probably suffer miserable and be affected negatively.
7. Blog for Your Startup (Tips)
When you are available online, you need to know about the rules of the Internet. However, the Internet is not as friendly place as you think it is.
You need to be more active than other businesses to advertise yourself. This can be done by proper blogging about your products and business services. This helps you gain better and retained users.
When you are blogging, you should not directly try to sell yourself but educate your future customers. Because, to be honest, nobody is actually interested in your boring product, they want information that can help them or solve their problems.
Teach your customers not sell them!
People usually block the marketing content, they want to learn not buy your product. This is actually the idea behind content marketing, don’t forget to read our other article about content marketing for startups.
6. Do Digital Public Relations
Most of all when you are present on the web, social media can be your thing. Try promoting yourself on the Internet, as the social networking websites are so active in these years. You can also be doing public relations on those social networks and always be in touch with your customers.
5. B2B or B2C Marketing
The digital marketing is the top most priority when you are deciding on startup marketing plan. Since the world is doing business all over the Internet. The business to business communities and business to customer communities are making it easier to communicate with your target customers. You should find the communities and places where your customers are depending on your target marketing; it could be B2B or B2C. Go find them.
The guerrilla marketing has replaced the traditional marketing plans. The added humor in the marketing as well as the most creative viral ads could let you begin your business on steroid even without not much budget.
4. Link Building / Search Engine Optimization
The Search Engine Optimization (SEO) and link building concept is very important for your startup to be found on search engines. SEO and link building should not be considered as a short term goal rather it should be a long term and ongoing process for your startup. You cannot rank in the first place overnight.
Your SEO efforts can help your startup to be more available and advertised on the Internet through various means. Don’t neglect it and always keep on your SEO efforts.
3. Start Online Advertising
If you have a budget, even with a small one, you can kick start your marketing with online advertising. Especially, with Facebook advertising you can target your specific customer groups depending on age, place, job, interests and anything that Facebook is collecting from users as data.
Even after your start, you can always consider using advertising to get more customers. Especially, if you reach the product/market fit, advertisement could be your thing to sky rocket your customer base.
2. Always Stay On Top
You need to play more tactfully, through an online presence. Furthermore, you need to do more research because you need to consider yourself on top. You must capture the mind of the user and your targeted customer. Probably the agenda is the need of constant presence.
You should also consider keep an eye on your competition as well. This could handy both for keeping ahead and learning from what they are doing.
1. Launch Your Startup
As a result, you have made your startup marketing plan. You will constantly be working now. Therefore, launching yourself completely make you and your business get into complex times. The startup marketing plan will be followed by other latest marketing plans for your startup because you have to stick to your strategies when the business started.
Don’t forget to keep your keep your startup marketing plan live and updated.
Founder @ Startup Buffer #engineer #developer