Repost by Elokenz Review

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In this post, we are going to talk about Repost by Elokenz. We are going to provide brief review of Repost by Elokenz and go over the features of the product. What is Repost by Elokenz? Repost by Elokenz is a social media marketing tool that can help your startup to have social media automation … Read more Repost by Elokenz Review

Essential Tips for Startup Collaboration

In recent years, opportunities to find potential startup partners has increased, which is great news for startups. When building your start-up, there are many factors to consider, including collaboration. It’s crucial for every business to collaborate. In fact, startup collaboration can make or break a start-up.

Taking on external partners also brings on new and exciting ways of working, as well as efficiency and cost-effective methods.

startup collaboration

The only problem is - where to begin? While partnerships are an important part of business, it’s difficult to know how to get started. Here are some essential tips to help you get started.

1. Examine Multiple Collaborative Opportunities

Whilst this tip sounds obvious, it is essential, particularly for start-ups. Startup collaboration with partners often equals business success.

Startup partnerships can bring in specialist advice to an area where your business may be lacking.
Therefore, prioritise which partnerships will have the most beneficial impact in terms of value and performance.

Ensure you have fully considered all your options. Mistakes at this stage can lead to unsuccessful partnerships, which in turn have negative consequences on overall business.

You don't have to work with the first interested party. Explore who is out there and assess your options. ~ Paul Martin, Managing Director, Parallel Blue

2. Devise a Clear Partnership Strategy

It is important to be sure on what you want from this partnership before embarking on it. What are you hoping to achieve?

startup collaboration partnership

A collaboration should involve individuals working towards a shared goal. Therefore, be clear on your objectives. How will this partnership benefit your start-up?

Reasons to collaborate include:
• Cost-saving methods
• The development of new technologies
• Appealing to a wider market
• Network growth
• New inspiration

A successful partnership will be beneficial on both sides. Therefore, your strategy will determine success or failure.

Identify barriers to success in advance, to avoid problems once the relationship is established. ~ Jenni Day, Head of Production, Woodcut Media

3. Fully Evaluate Partners

Whilst this is the hardest part of any collaboration, it is also exciting, because it opens up multiple opportunities.

  • Consider each potential partner individually, asking yourself questions such as:
  • Does their business vision align with yours?
  • What can they bring to your business?
  • What do they specialise in?
  • Can they bring something new?

startup collaboration growth

The answers to these questions should answer: which partnership will be most beneficial?
Be picky here. The partners you choose will play a large role in determining whether your start-up is successful or not.

A good collaboration will open you up to exiting opportunities and new ways of working. ~ Tim Casson, Director, Casson and Friends

4. Monitor Partnership Success

It is essential to determine what you mean by success and monitor this.

Partnerships should have long-term success not short-term gains. Therefore, constantly measuring performance and return throughout your collaboration will ensure you are achieving your goals.

Collaborations are not guaranteed to be successful. However, the right partnership will help your start-up to thrive.

Sustained collaboration must create commercial value for both partners and their customers. ~ Sonny Masero, Chairman, Demand Logic

Pressfarm – An easy way to find journalists to write about your startup

pressfarm

Pressfarm is a SaaS platform that helps entrepreneurs find journalists to write about their startups. It helps entrepreneurs to build a list of reporters in seconds and much more. Pressfarm provides a filter enabled media outreach platform so that you can search for journalists from various niches, publications, and categories to find the best fit for … Read more Pressfarm – An easy way to find journalists to write about your startup

Give Your Startup a Boost with Partnership Marketing

partnership marketing for startups

Life as a startup can be riddled with pains and demoralising processes. Audience building can be one of these. Unfortunately, it’s an essential part of any business’ marketing activities. Audience growth costs time and money – often delivering an underwhelming result. Thankfully, there’s a secret weapon to boosting your brand’s reach exponentially. Partnership marketing could … Read more Give Your Startup a Boost with Partnership Marketing

10 Simple Ways You Can Make Your Startup Marketing Plan Great

startup marketing plan - blogging

You definitely need a different startup marketing plan. The world has changed a bit. There are new businesses lined up with increased competition everywhere. The businesses need to be different as well as unique. However, the stress is upon the startup’s marketing plan.

The world will know your startup through your marketing and advertisement. The marketing plans are the earliest things to be concerned about your business. Even before your startup technical development plan.

You need to publish your work, advertise your products and promote your business. The business you are doing will for a particular type of users and consumers, so how they will get the idea that you exist. Your existence needs to be published, make available to ideas that has not been done before.

Here are 10 simple but effective ways that can help you make your startup marketing plan:

10. Position Yourself

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Where do you actually exist? Your need proper strategic positioning of your business. There are various theories that have been used for positioning strategies. A startup business is positioned when it has to take actions for the startup marketing plans. The business must be launched properly telling the world that you exist. You must launch your products while targeting for proper customers. Your target market has to be considered first before you decide your next step.

Customers and Users

The startup marketing plans usually depend on the positioning exercise that makes your product and services to be considered in the best category. Who are your customers and what will be their privileges? You must know that who will buy your product. Why they buy them from you? This helps you to plan your startup marketing well.

9. Develop Your Brand

startup marketing plan - develop your brand

You need to develop your brand. A brand is everything these days. Your name, our logo, your aims, motifs and particular trademarks will help you able to become one of a different kind. A brand development is the most important need of a startup marketing plan.

Think out of the box

As a result, it will stand out of other products in the similar market and business. You must start your business like you are already a billionaire. Do not think small, thinking big will make you big one day ultimately. Your branding will be done for once; there will be no coming back or regretting later.

8. Be Available Online and Everywhere

startup marketing plan - online availability

When you are starting a brand, you must be available online and be eveywhere. In these years, when the world demands everything on the internet, you must not let go of yourself without being present on the Internet.

Plan

First of all, you are deciding for a startup marketing plan that you cannot just let go the Internet. You have to give information about your business, and your brand on the Internet as in this digital world. The targeted customers or your business users will find you on the Internet first. If you are available, it’s good. Otherwise, your market will probably suffer miserable and be affected negatively.

7. Blog for Your Startup (Tips)

startup marketing plan - blogging

When you are available online, you need to know about the rules of the Internet. However, the Internet is not as friendly place as you think it is.

You need to be more active than other businesses to advertise yourself. This can be done by proper blogging about your products and business services. This helps you gain better and retained users.

When you are blogging, you should not directly try to sell yourself but educate your future customers. Because, to be honest, nobody is actually interested in your boring product, they want information that can help them or solve their problems.

Teach your customers not sell them!

People usually block the marketing content, they want to learn not buy your product. This is actually the idea behind content marketing, don't forget to read our other article about content marketing for startups.

6. Do Digital Public Relations

Most of all when you are present on the web, social media can be your thing. Try promoting yourself on the Internet, as the social networking websites are so active in these years. You can also be doing public relations on those social networks and always be in touch with your customers.

Some of the social media mediums you should definitely be are Twitter, Facebook and depending on your audience Pinterest and Snapchat.

5. B2B or B2C Marketing

startup marketing plan - b2b/b2c marketing

The digital marketing is the top most priority when you are deciding on startup marketing plan. Since the world is doing business all over the Internet. The business to business communities and business to customer communities are making it easier to communicate with your target customers. You should find the communities and places where your customers are depending on your target marketing; it could be B2B or B2C. Go find them.

Guerrilla Marketing

The guerrilla marketing has replaced the traditional marketing plans. The added humor in the marketing as well as the most creative viral ads could let you begin your business on steroid even without not much budget.

4. Link Building / Search Engine Optimization

startup marketing plan - search engine optimization

The Search Engine Optimization (SEO) and link building concept is very important for your startup to be found on search engines. SEO and link building should not be considered as a short term goal rather it should be a long term and ongoing process for your startup. You cannot rank in the first place overnight.

Your SEO efforts can help your startup to be more available and advertised on the Internet through various means. Don't neglect it and always keep on your SEO efforts.

3. Start Online Advertising

startup marketing plan - online advertisingIf you have a budget, even with a small one, you can kick start your marketing with online advertising. Especially, with Facebook advertising you can target your specific customer groups depending on age, place, job, interests and anything that Facebook is collecting from users as data.

Even after your start, you can always consider using advertising to get more customers. Especially, if you reach the product/market fit, advertisement could be your thing to sky rocket your customer base.

2. Always Stay On Top

startup marketing plan - competition

You need to play more tactfully, through an online presence. Furthermore, you need to do more research because you need to consider yourself on top. You must capture the mind of the user and your targeted customer. Probably the agenda is the need of constant presence.

You should also consider keep an eye on your competition as well. This could handy both for keeping ahead and learning from what they are doing.

1. Launch Your Startup

startup marketing plan - launch your startup

As a result, you have made your startup marketing plan. You will constantly be working now. Therefore, launching yourself completely make you and your business get into complex times. The startup marketing plan will be followed by other latest marketing plans for your startup because you have to stick to your strategies when the business started.

Don't forget to keep your keep your startup marketing plan live and updated.