If you promote your brand online, you probably know that ensuring language compliance is not just a best practice but a legal necessity. For brands, this often means following strict guidelines, including prohibiting certain words and phrases in their affiliate programs. However, manually monitoring countless affiliate websites to ensure compliance can be time-consuming.
Fortunately, this is not the Stone Age but the 21st century. An automated brand search monitoring tool is used to address the challenge. Bluepear streamlines the whole process by constantly checking that affiliate content meets all the brand’s requirements.
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How Bluepear Protects Your Brand
First, let’s grasp the general idea of how automated monitoring tool works:
- Bluepear 24/7 monitors your branded searches across various GEOs, devices, and browsers to find all the affiliate program violations.
- The tool combines all evidence of violations into a single report, including screenshots, affiliate links, and redirect histories.
- Bluepear provides real-time alerts when any infractions are detected, allowing you to address issues and cancel payments related to fraudulent traffic swiftly.
Now, here’s how Bluepear handles language compliance:
- The brand supplies Bluepear with a list of prohibited words and phrases that must be monitored.
- The system continuously scans affiliates’ websites for the presence of these banned terms.
- Bluepear generates instant reports on any detected violations, providing immediate feedback.
- Alerts are sent to notify you of any infractions as they occur, enabling prompt action.
The “magic” of monitoring happens behind the scenes through the program’s sophisticated algorithms. You receive the results neatly presented within the user-friendly interface.
For example, Bluepear offers filters that help quickly identify violations and the affiliates responsible:
- Country filter to locate violations by the country where they were found
- Page filter to pinpoint violations on specific pages
- Affiliate filter to track down the affiliate who committed the violation
- Keyword filter to identify the words or phrases used by affiliates
Using Bluepear is as simple as it is effective because it saves you time and protects your brand from affiliate violations.
Navigating Bluepear’s Interface
Along with the filters we have discussed, Bluepear includes three sections that display monitoring results so that the brand can easily see all the checks performed, violations found, and the violations that are currently being addressed.
All Checks
In the “All Checks” section, you can view the complete history of all checks and find any check from any time period. Additionally, Bluepear displays the number of pages that have been reviewed for violations next to this section, giving you an immediate understanding of the volume of pages inspected.
In the table, you can find:
- The page that was reviewed.
- The affiliate ID allows you to locate the affiliate quickly.
- The number of checks performed.
- The date of the last check.
You can view all checks over time, which allows you to track the trend of violations. For example, by reviewing the history, you can see if violations have decreased or disappeared entirely.
Additionally, clicking the “Report” button lets you access a detailed report with all violations. The system highlights the prohibited word or phrase and shows the context in which it appears.
Moreover, you can view a screenshot of the check with all detected violations by clicking the “Page Screenshot” button.
Infringements
In this section, Bluepear displays all current violations found during the most recent site check, providing users with quick access to the issues. Next to the section title, you can see the number of pages where violations were detected.
Users can view a detailed report by clicking the “Report” button.
Additionally, users can mark a violation as “In Progress” and track it on a separate tab.
In Progress
In this section, users can track all marked violations. Once issues are resolved, they can be tagged as “Resolved,” removing them from the “In Progress” tab. This tab helps highlight the violations that the client is currently addressing.
Protect Your Brand with Bluepear
Elevate your brand protection strategy with Bluepear. Start today to enjoy these key benefits:
- Brand protection. Ensuring all promotional materials follow language compliance rules helps protect the brand from affiliate fraud. Once your affiliates understand you keep abreast of their activities, they are less likely to violate the rules.
- Avoiding legal and regulatory penalties. By automatically monitoring your branded search, Bluepear can help prevent costly legal battles and fines arising from non-compliance.
- Efficiency and cost reduction. Automating the monitoring of language compliance allows marketing teams to focus on strategy and content creation rather than compliance checks.
- Real-time updates. Bluepear provides real-time alerts for non-compliance issues, allowing brands to adjust their marketing materials before they lead to penalties.
- Improved customer loyalty. When customers know that a brand is committed to ethical advertising, they are more likely to develop long-term loyalty to the brand.
Get a free two-week trial of Bluepear to check your affiliates’ content’s language compliance!