Brevo vs GetResponse: Which One is Right for You?

I’m excited to share my experience and insights on the battle of the email marketing titans: Brevo vs GetResponse. Over the past ten years, I’ve worked extensively with both platforms, testing their features, analyzing their capabilities, and ultimately discovering which suits different business needs.

As a passionate marketer, I understand the significance of choosing the right email marketing tool. It can make all the difference in delivering engaging campaigns, building a loyal customer base, and maximizing conversions. Having faced the same dilemma, I embarked on a journey to explore these two renowned platforms firsthand, and today, I’m thrilled to bring you a detailed comparison that will help you make an informed decision.

Throughout my career, I’ve worked with various clients across diverse industries, from startups aiming to establish their online presence to established enterprises seeking to scale their email marketing efforts. This exposure has given me valuable insights into the unique requirements and challenges faced by businesses of different sizes and niches.

In this blog post, I will delve into the critical aspects of Brevo and GetResponse, providing an in-depth analysis of their features, ease of use, pricing models, automation capabilities, and more. I’ll draw upon my experiences and real-world scenarios to help you understand which platform best aligns with your goals, resources, and preferences.

Whether you’re a solopreneur, a small business owner, or a marketing professional in a large organization, my goal is to assist you in making an informed decision when selecting an email marketing platform. By the end of this article, you’ll understand whether Brevo or GetResponse is the right fit for you.

Indeed, if you have heard of GetResponse and Brevo (previously SendinBlue), you must know how essential they are in email marketing. However, each tool is built with varying capabilities but with one common goal. That’s why many components GetResponse provides are also available in Brevo and vice versa. You will be surprised, probably with a clouded judgment, when selecting the best email marketing platform between the two. But which platform is best for you?

We have prepared a comprehensive comparison of these lucrative email marketing tools to help you decide which fits your business perfectly. Depending on the size of your business and your general budget, you will find one platform more favorable than the other.

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So, without further ado, let’s dive into the world of email marketing and find out which platform reigns supreme! Let’s begin!

General Overview

Both tools have constructive capabilities with impressive cost-effective marketing services. Well, using these services goes deeper than one solution; they all are equipped with an all-in-one solution to ensure you have everything you need to get your business out there. Before we dive deep into their comparison, let’s look at an overview of each platform.


Brevo (previously SendInBlue) was formed in 2012 when email marketing was at the pic of the marketing activity. With over 50,000 customers, the platform is highly competitive. It offers a budget email automation with free accounts that you can send up to three hundred emails daily. Users can send up to 40,000 emails monthly for only $25.

On the web, Brevo continues to enjoy excellent reviews from customers amused by their beautiful services. In a day, over 100 million emails are sent via their platform.

But can it beat GetResponse?

SendInBlue Review


One advantage GetResponse has over Brevo is its age and experience. The service came to light in 1998 with over a decade in automated campaigns before the birth of Brevo. As a service meant to improve an effective email campaign, you can use this service to create email marketing pieces faster.
The platform provides a perfect way to manage your contact list and offers essential tools to help you reach out to the targeted audience. The future of this platform sounds promising, with promises of a simplified and effective system.

The final verdict is not out on which platform’s best for you. So let’s have a one-on-one comparison of the two platforms.

GetResponse Review

Brevo vs GetResponse: One-on-One Comparison

Here we will look at some of the features that make one platform more productive than the other.

Design and Template

Thanks to an intuitive drag-and-drop email platform and the capability to customize your email. Brevo stands as one of the most productive email marketing platforms.

The email editor in Brevo is relatively similar to that in GetResponse. However, you will find GetResponse more proficient. It comes with more than 500 responsive email templates, with every email offering an attractive design highly sensitive to different devices. Thanks to the varying email designs, this means you can keep your audience engaged.

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Email Marketing Campaigns

Every component of the email marketing platforms is mainly crafted to promote email marketing. That’s why each platform is primarily focused on improving email marketing techniques.

In terms of Email Marketing Campaigns, Brevo goes beyond usual marketing standards. It comes with a range of capabilities used to enhance targeting precision, overall campaign efficacy, and, finally, email engagement.

GetResponse is also equally flexible in email marketing. However, the GetResponse platform is highly complicated for beginners to comprehend. GetResponse also provides you with emails, transaction emails, email newsletters, and responses.


Using Brevo’s advanced segmentation tools, you can group your contacts. Moreover, the tool is relatively straightforward so that beginners can have a pleasant experience. Brevo comes with eight in-build workflow templates that are very useful to the User. However, everything is not a piece of cake for extensively dynamic workflows.

On the other hand, GetResponse comes with a drag-and-drop editor, which is essential for automation workflows. This is an added advantage to GetResponse users. This also means that it is more intuitive and flexible compared to Brevo.

Ease of Use

Brevo offers fantastic freebies to users using the platform. Users to send up to three hundred emails in a day free of charge. Anything on top of that, and you are in the premium plans. You also get to keep unlimited contacts on the free package and use advanced segmentation tools.

Regarding GetResponse, you get nothing fee except the 30 days free trial period. Other than that, it costs $10.50 to use GetResponse services longer.

However, the 30-day free trial is very impressive. You get to use the full features that come with the services. Yes! GetResponse provides you with all the tools before acquiring the GetResponse plan.
Generally, GetResponse has a well-designed user interface that is relatively neat and uncluttered, helping you run your campaigns very simple.

You can import your contacts and build campaigns in simple steps.

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The Plan in Brevo is free, offering unlimited contacts with 300 emails. Here is what the platform has to offer.

Free Plan: $0 monthly, unlimited contacts, and 300 emails daily.

Lite Plan: $25 per month /$22.50 per month (when billed annually), No daily sending limit, all free Plan features, 40,000 emails per month.

Essential Plan: $39 per month, $35.10 (billed per month annually). yOffers No Brevo Logo in Emails, Advanced statistics, All Lite Plan Features, and 60,000 emails per month.

Premium Plan: $66 monthly ($59.40 when billed annually). The platform offers Multi-user access, Chat, Marketing automation, landing pages, Facebook ads, all essential Plan features, and finally, 120 emails per month.

Enterprise plan: It comes at a custom quote. Users get priority support, a dedicated account manager, and finally, all premium features.


To begin with, users get a free 30-day trial.

Basic Plan: The best Plan in GetResponse goes for $15.00 per Month for 1,000 contacts and $450 per 100,000 contacts. It offers Facebook Ads, Unlimited Lead Funnels, Sales funnel, Autoresponders, and finally, Email marketing.

Plus Plan: The Plus plan costs $49.30 per month, offering 1,000 contacts and $499 for 100,000 contacts. It offers Webinar funnels, 3 Work together with users, five sales funnels, simple CRM, a maximum of 100 attendees (webinars), and finally, five workflows automation builders. Top-converting marketing tools worth over $250/month are now available.

Professional Plan: $99.00 monthly for 1000 contacts and $580 monthly for 100,000 contacts. It comes with all the features in Plus Plan, five work-together Users, Unlimited sales funnels, unlimited webinar funnels, unlimited automation builder, and paid webinars.

Enterprise Plan: Goes for $1199 per month for 100,000 or more contacts. It comes with all the features in Professional Plan, Single sign-on (SSO), Account manager, email campaign consulting, deliverability consulting, Dedicated IP address, Transactional email, and not forgetting an Account manager.

Final Words

All in all, the best platform is one that is favorable and highly effective. In this comparison, Brevo is the best choice for you, especially if you are a beginner in the world of automation.

Regarding user experience and overall simplicity, Brevo has the crown since GetResponse is relatively sophisticated for advanced digital marketers. Transform your email marketing technique with the best email marketing platform in the market.

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