Startups have been around for a long time now, but it is only since a few decades that this culture is gaining traction from every corner of the world. Job seekers now find it more lucrative to work at a startup than an organization that has cemented its position in the market. This is because startups offer a lot of freedom and room for experimentation. It is all about a bunch of people putting their best to get some work done as a single unit and with the limited resources they have at hand. The environment is amicable, and as the company grows, you grow along with it too. Therefore, even with minimum resources and a tight budget, startups can get things done that many bigger organizations might not be able to.
Now that said, due to a lack of resources and funds, startups do not always have the opportunity to invest in things that might help scale the company in the long run. For instance, a graphic design team makes for an integral part of any organization. However, hiring an entire team to take care of designs might not be something that startups can indulge in. It always bodes well to outsource work to professionals like Graphically. But that is not something every startup can do. However, that does not mean that they must not cater to their design needs. Graphic designs are crucial for the growth of any company. Social media ads, flyers, brand logos, web designs and marketing campaigns are all dependent on the skills of good graphic designers. Therefore, for startups who cannot yet hire the right people to get these jobs done, here are a few tools that can help them with their design needs.
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Most of you might have heard about Canva and its features. It is an online tool with eclectic features that allow you to effortlessly come up with stunning and visually attractive graphics for your business’s websites, social media posts, flyers, advertisements, and a lot more. The tool is designed in a way that amateur designers, as well as professionals, can leverage all its features and create brilliant graphics for the needs of the business. In fact, Canva, with its user-friendly interface and incredible features, is also increasingly being used by people for their personal projects.
Startups might want to use the Canva for Work package so that they can unlock the premium features of this tool and experiment with colors, fonts and images on the fly. This feature works the best in a group-based graphic design setting and allows for templates and various elements to be easily shared among people.
Socially minded startups with budgetary constraints might want to opt for Pablo. Pablo is a simple tool that can be used for free to design and create images easily shareable on social media channels. Pablo has a database of free images that can be used for your projects. However, if none of these images works well with you, you can always use your own images. The tool makes it incredibly easy to use and customize images and combine them with your favorite quotes against backgrounds that you love. Plus, the myriad features and options for graphic design make it easy for you to embellish your images and use them professionally.
The next tool that we have on the list is PicMonkey that can come in handy for startups that need quality image editing software but do not have the budget to invest in a full Photoshop package. PicMonkey helps in making your graphics better than they already are. You can customize your images in any way you want. You can add text, play with borders and colors and embellish your designs with the options the tool already has. The app has intuitive software that can help amateurs go about their design pursuits. If graphic design is not your startup’s strongest suit, you might want to invest in PicMonkey.
The next tool that we have on the list is Pixlr. Pixlr is a free tool that startups with budget constraints might want to consider. You can spruce up any image with this tool and make it look professional in seconds. From designing the company’s logo to social media ads, Pixlr can do it all, and the best part is that all these features can be availed at absolutely free of cost. The motto of Pixlr is to be available and accessible to those who cannot afford to invest in a Photoshop package or hire a graphic design team. Plus, you do not need to have degrees in graphic design to use this tool. You can start using this tool with any level of design skill.
Another tool that startups with a limited budget can use is that of WhatFont. WhatFont is more of a Google Chrome extension than a tool, if one were to get more specific. You can have this extension installed and use the font for your designs that you might have fallen in love with while browsing through sites online. WhatFont is an incredible tool for those who love their fonts a bit too much. The font is one of the most important parts of any graphic design project. With the help of WhatFont, you can find out the font that is being used on any website or page. This tool can also be accessed as a Safari extension, and that too for free.
There are several tools and apps on the market that can help startups with limited funds to go about their graphic design needs. These tools are a great place to start as most of them are either free or can be purchased at a nominal monthly or annual fee. As your company grows and you start making enough money, you might want to hire a graphic design team or outsource your work to graphic design agencies too. However, until you are there yet, here are a few tools that you can get your hands on and begin your designing pursuits.
Sathish is the founder of Graphically, a leading graphic design company that gives you a dedicated graphics designer for a flat fee. Being a habitual entrepreneur, he has seen the ins and outs of the digital marketing industry and has a proven track of bringing his ideas to life. Before devoting his time to graphically, Sathish was an SEO consultant, and some of his clients include Hotstar, salesforce, foodpanda, Marriott marquis, etc. He has helped hundreds of small businesses drive results in the digital marketing world and now aims to help them in the graphic designing world.