Content marketing has become the lifeblood of online marketing. For the third year in a row, it has been voted the most commercially important digital marketing trend over at Smart Insights, with twice as many votes as big data or marketing automation.
In the early stages of founding a startup there’s a whole ton of stuff that you need to think about. It can be easy to get way laid by minor concerns and you might begin to loose focus on the bigger objectives. Yes a nice looking logo is important. But when you are starting from zero and no one knows who you are, what you stand for or promise to deliver/produce it matters little.
In a world full of startups it is becoming increasingly difficult to be heard and attract attention. Nowhere is this more apparent than online where thousands of established sites sit high on any Google search regardless of the topic. So if having a startup landing page alone won’t cut the search engine mustard, blogging for your startup can often be a great place to start in turning things in your startup’s favor.
Promoting your startup is essential after you have developed your product, in order to find new customers and new leads. There are tons of methods to promote and market your startup. One of the ways to promote your startup is to submit your startup to various directories and blogs.
You have cleared the first step: you have a great idea. Now you just need to find a lot of money to get it moving and you’ll be on your way to fame and fortune. However, banks have been traditionally reluctant to give loans to startups. Like everybody else, they know that 90% of them don’t succeed. If banks are not an option, where can you turn to? How can your finance your startup? You could try some of these…
It’s a jungle out there. Hungry predators roam the canyons of Wall Street. Lumbering herbivores graze on the meadows of electricity and commodities. Night creatures prowl the forests of venture capital. Parasites lurk in the undergrowth of patents. Which animal is the totem of your startup? And do you have what it takes to survive? What is your startup animal?
It’s no wonder that the liveliest startups can be found in The City That Never Sleeps. Having secured its spot among the top startup environments in 2015, New York City is the place to go if you want to be inspired to start something yourself.
When bootstrapping a startup it is easy to get overwhelmed by thoughts of the kit you might need. It would be great to go out and buy a top of the range laptop or desktop with all the latest software pre-installed but this can be a potential waste of time and budget. Cash flow can be tight to non-existent and so the last thing you want to do is invest capital in the wrong places. So keeping costs to a minimum in the IT department can be essential when first starting out. In the post, we are going to give some essential tips on how to bootstrap your startup.
More often than not, startups fail. When you’ve been working day and night to build something, it hurts to admit that your idea might not be as successful as you thought. It’s time to throw in the towel and quit your startup idea.
When you’re building a startup, it is important to choose what to focus on first. It’s all about big ideas and small budgets. You shouldn’t bother with stuff like hierarchies or armchairs. It’s a startup, not a corporation. It’s people with ideas, maybe just one person with an idea which needs to be realised.