If you're in the SEO business, you know the importance of SEO audits. Either because you have a new client and need to quickly get the full picture of their website, as well as provide some recommendations. Or because you want to keep a close eye on the SEO health of your existing clients.
Doing this manually is a tedious task. Thankfully, there are plenty of tools out there to do this for you. SiteGuru and ContentKing are two SEO tools that focus on on-site SEO, auditing your website's technical health and SEO-friendliness of your content. In this post, we'll compare the two, and see if we can find a winner.
SiteGuru has been around for 3 years and has over 7000 users. SiteGuru is positively reviewed on various review platforms. It was named a High Performer in the SEO category by G2Crowd, has 4.5 out of 5-star ratings on Capterra and an 86/100 score on Crozdesk.
ContentKing was built by an online marketing agency scratching its own itch. They needed a tool to stay on top of things and built ContentKing to do just that. Capterra and G2Crowd have very positive reviews, and ContentKing was also named a High Performer by G2Crowd.
SiteGuru vs ContentKing
We'll take a look at some of the key features of both tools to see which tool is better.
Ease of use
Both tools are fully web-based and don't require any installation on your computer (like Screaming Frog) or on your web server. They both check the publicly available pages of your website. That makes it easy to set up the account. SiteGuru is available in English, whereas ContentKing is also offered in Dutch, Spanish, French and Czech. To help you get started, ContentKing offers an extensive Academy, whereas SiteGuru's SEO Academy is more basic.
The reporting section is where the tools show their differences. Both tools perform a great SEO audit, including everything you would expect from an SEO audit tool: page titles, meta descriptions, page speed, sitemaps, headings and more.
However, the way this information is presented differs: ContentKing is very much focused on closely monitoring changes on the website. That's also visible in the reports: the graphs show how many pages have changed recently. However, it's not always easy to quickly see what caused new issues, or what caused the site health to drop.
ContentKing automatically assigns a value and in some cases a section to a page. That can be very useful for large sites.
By contrast, SiteGuru is more focused on actionable suggestions. At the core of the tool is the task list. This shows you which SEO tasks you should work on, sorted by priority. For some sites, you may first want to work on internal linking, whereas other sites may need technical improvements first. The task list helps you decide where to start.
SiteGuru also contains extensive reports about all relevant SEO-aspects of your website: meta descriptions, page titles, page speed, broken links, sitemaps and more. That is great for deep-diving, but the smart prioritized task list makes it easier to digest.
Exports and integrations
SiteGuru lets you share the web-based report with clients and developers. It also has PDF and CSV exports included in the paid plans. Every SiteGuru report can be exported to CSV. SiteGuru lets you connect your site to your Google Analytics account, so you can see the number of visitors in your SiteGuru report. This not only helps you see all important website updates in one screen, but it also helps identify the important pages you should focus on.
ContentKing also lets you export their reports to CSV, and has a number of interesting integrations. Specifically, the integration with Google Data Studio is useful to share the reports with a wider audience.
Notifications and alerts
As mentioned, ContentKing focuses on monitoring changes. Their extensive alert system reflects that. You can set up alerts for all types of changes, and also set the Scope and Sensitivity. In our experience, it can be a bit cumbersome to come up with the right settings. We either received a lot of irrelevant notifications, or we did not see any changes at all. This may be useful for large sites that require extensive monitoring but can be a bit too much for some.
SiteGuru sends you a weekly summary of what has changed and alerts you if new issues were found. Urgent notifications for issues like an expiring SSL certificate are directly emailed.
The pricing of both tools depends on the number of pages that you want to check. To check 1000 pages, SiteGuru charges $19, while ContentKing's cheapest plan comes at $39. Both tools offer premium plans that include white-label reports. Additionally, ContentKing has more advanced features like Custom Extraction and Slack integration.
SiteGuru also has a free plan that lets you check 10 pages. This plan is free without an end date. ContentKing has a 30-day money-back guarantee, but no free trial.
SiteGuru and ContentKing are both excellent SEO tools, checking things that you as an SEO want to be on top of. Their reporting is quite different: ContentKing focuses on monitoring changes, whereas SiteGuru turns its findings into an actionable to-do list. As a result, SiteGuru is more helpful for SEO audits for new clients, whereas ContentKing is very valuable when a website is up and running and requires monitoring.
What works best for you depends on your needs. If you don't want to miss a single change on your site, ContentKing is your tool of choice. Are you looking to quickly improve a website, then you might prefer SiteGuru.