Test names for hearability, memorability and associations
We want to help founders and product managers get the best names for their startups and their products.
To do so, we give them objective metrics.
We get 50 survey respondents to listen to three potential names and ask them:
- How they understood the names
- How they feel about those names
- How much they remember those names a few minutes later
We then compare those results to our benchmarks and "averages" and send our advice report by email.
That's gut feeling, augmented with early users feedback.